People data, United States
Obituary-Linked Property Leads
Deceased homeowners matched to the properties they owned, with heirs and related parties, produced every week from obituary text.
Every week we parse tens of thousands of obituaries, resolve the deceased to a person in our graph, find the properties they owned, and identify related parties named in the notice. The output is a lead file for probate attorneys, estate services, investors and real estate professionals who work with families after a loss, with a quality gate before anything ships.
It is one of the clearest examples of a niche nobody stocks off the shelf, and it has run continuously for years.
Sample rows
Illustrative and synthetic. Real samples for your geography are a reply away.
| week | deceased | age | city | state | property_id | property_address | estimated_value | related_party | relationship | related_phone |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026-W36 | R••••• L•• | 84 | Seattle | WA | P5580••• | •••• Cedar St | $8••,000 | K••••• L•• | Daughter | (•••) •••-••41 |
| 2026-W36 | M••••• D•••• | 77 | Naples | FL | P0333••• | ••• Palm Ridge Dr | $1,2••,000 | J••••• D•••• | Son | (•••) •••-••88 |
Schema
| Field | Type | Notes |
|---|---|---|
| week | date | non-personal |
| deceased | text | personal data |
| age | number | non-personal |
| city | text | non-personal |
| state | text | non-personal |
| property_id | identifier | non-personal |
| property_address | text | personal data |
| estimated_value | currency | non-personal |
| related_party | text | personal data |
| relationship | text | personal data |
| related_phone | phone | personal data |
Abridged. The full data dictionary ships with every sample and lists every field, its fill rate and its source.
Used for
- Probate and estate legal services
- Estate sale and cleanout services
- Real estate professionals working with heirs
- Investor sourcing with a respectful cadence
How it is built
Obituaries are collected weekly, parsed for names, ages, places and relatives, matched to consumer and property records with a conservative threshold, and reviewed through a QA gate before delivery.
Questions we get
Is this appropriate to market with?
It is sold under a use agreement for professional services, with a recommended waiting period. Many clients use it for mail rather than calls.