Data for direct mail & agencies
Lists that arrive mail-ready and get cheaper every month.
Agencies and mail houses need a dependable monthly file, a suppression pass that pays for itself and the option to push the same audience to Meta or Google. That is a standing order for us.
The monthly mover file is a deliverable for several programs at a fixed cost per thousand. Suppression against listed, sold, vacant, deceased and moved records removes a meaningful share of pieces, measured on your own file before you commit. Custom audiences ship as files or as hashed platform audiences with measured precision.
Plays that work
| Play | Data behind it |
|---|---|
| New mover program Monthly movers with owner or renter flag and contact | Movers & New Address Data |
| Homeowner selects Age, value, tenure, equity and geography selects on the household file | US Consumer Demographic Data |
| Suppression Flag on-market, sold, vacant, deceased and moved before mailing | Suppression service + Signals |
| Platform audiences Hashed custom audiences to Meta, Google, LiveRamp | Custom Audiences & Segments |
From the ledger
Consumer file → telco exact-name match → assessor verify → DNC scrub
217k mobiles
Census surname methodology + language, validated on a vendor-coded subset
288k households
How a project runs
- Send the briefAudience, geography, must-have fields, refresh cadence and how you want to receive it. A paragraph is enough. We reply within one business day, usually with questions and a rough count.
- Get a sample and a match reportFor appends we run a slice of your own file and report the match rate field by field. For lists we send sample rows for your geography. Both are free.
- Agree terms and take the first deliveryPer matched record, flat license or subscription, sized to the pull. The first file arrives with a data dictionary and fill rates.
- Refresh on a scheduleMost programs become a standing monthly or weekly delivery. Deltas are flagged so you only process what changed.
Compliance
Mail data is licensed for direct-mail use. Deceased and moved suppression uses public-record and licensed sources and is documented per batch.
Questions we get
What is in the monthly mover file?
New and pending movers with the prior and new address, move date and household fields, at a fixed cost per thousand, delivered on the same day each month.
How much does suppression save?
It depends on the file. We run yours and report the exact share of pieces that would be suppressed as listed, sold, vacant, deceased or moved before you commit.
Can you push the audience to Meta or Google instead of a file?
Yes. Hashed custom audiences are pushed to Meta, Google, TikTok, LiveRamp or a DSP, and you receive the match rate the platform reports.
Do you handle CASS and NCOA?
Files are delivered mail-ready with standardized addresses. NCOA processing is run by your mail house or by us on request.