Data for performance marketing
Audiences that convert, delivered where you buy media.
Performance marketers live and die by match rate and precision. We build audiences from the property, people and professional graphs, verify them, measure them on a labeled sample, and hand them to you as files or push them straight to Meta, Google, TikTok, LiveRamp or your DSP as hashed custom audiences.
The difference between a list and an audience is verification. A homeowner audience from us is owner-occupied on the assessor file, carries an email that passed SMTP verification and a mobile that the carrier says is active, and has been scrubbed against DNC and litigator lists if you will call it. That is why match rates on platforms run high and why the cost per qualified lead comes down.
Trigger data turns audiences into timing. New homeowners within days of recording, HELOC and refinance events, listing changes, job changes and insurance renewal windows let a campaign hit the week a person is actually in market rather than a demographic guess. Suppression does the opposite job: it removes the people who cannot convert before you pay to reach them.
We work with agencies and in-house teams on standing monthly audience refreshes, one-off custom builds, and appends that enrich first-party lists with the fields a lookalike model needs.
Plays that work
| Play | Data behind it |
|---|---|
| Platform custom audiences Hashed emails, phones and MAIDs uploaded to Meta, Google, TikTok or LiveRamp | US Consumer Demographic Data + Custom Audiences & Segments |
| Trigger campaigns New homeowners, HELOC events, renewal windows, job changes | New Homeowner Triggers + Mortgage & HELOC Data + Insurance X-Dates + Job Change Signals |
| First-party enrichment Append property, demographic, vehicle and firmographic fields to your CRM for lookalikes | Data Append & Enrichment |
| Suppression Remove on-market, sold, vacant, deceased, moved and licensees before spend | Suppression service + Daily signals |
| Verified outbound Telco-verified mobiles and deliverable emails for SMS, dialer and email programs | Verified Homeowner Mobiles + Phone Number & Line-Type Data + Email Append & Verification |
From the ledger
Profile education country vs work location, hand-audited, hashed to Meta
396k people
Census surname methodology + language, validated on a vendor-coded subset
288k households
Consumer file → telco exact-name match → assessor verify → DNC scrub
217k mobiles
How a project runs
- Send the briefAudience, geography, must-have fields, refresh cadence and how you want to receive it. A paragraph is enough. We reply within one business day, usually with questions and a rough count.
- Get a sample and a match reportFor appends we run a slice of your own file and report the match rate field by field. For lists we send sample rows for your geography. Both are free.
- Agree terms and take the first deliveryPer matched record, flat license or subscription, sized to the pull. The first file arrives with a data dictionary and fill rates.
- Refresh on a scheduleMost programs become a standing monthly or weekly delivery. Deltas are flagged so you only process what changed.
Compliance
Audiences are built from licensed consumer, carrier and public-record sources and delivered with consent and scrub flags where outreach is by phone or SMS. Hashed platform uploads never expose raw identifiers.
Questions we get
What match rates should we expect on platforms?
We do not quote a number before running your file. Verified emails and carrier-active mobiles match well, and we report the rate the platform returns on the first push.
How is precision measured?
On a labeled sample. If the brief is owner-occupied homeowners in a metro, we verify a sample against the assessor file and report the share that qualifies.
Can you enrich our first-party leads?
Yes. Send emails, phones or addresses and receive property, household, vehicle and firmographic fields back, with the match rate per field.
Which triggers are available?
New homeowners within days of recording, HELOC and refinance events, listing changes, job changes and insurance renewal windows. Each is a dated file you can join to your audience.