People data, United States
US Consumer Demographic Data
Household-level demographics anchored to the property record: age, income, household composition, tenure, home value and more.
A consumer file built from the parcel outward. Because every household is tied to its property, the demographics come with home value, tenure, mortgage status and equity as first-class fields rather than modeled guesses. Age, income, presence of children, marital status, occupation group and language are appended from licensed sources.
Available as a national file, geographic cuts, or as selects: for example owner-occupied households, age 55+, home value over $500k, in 38 specific ZIP codes.
Sample rows
Illustrative and synthetic. Real samples for your geography are a reply away.
| person_id | name | address | city | state | zip | age | income_band | homeowner | home_value | children | language |
|---|---|---|---|---|---|---|---|---|---|---|---|
| C3••• | S••••• M•••••• | 9•• Cherry St | Nashville | TN | 37206 | 41 | $100-150k | Yes | $4••,000 | Yes | English |
| C8••• | L••• G••••• | 1••• 5th Ave | Newark | NJ | 07102 | 58 | $50-75k | Yes | $3••,000 | No | Spanish |
Schema
| Field | Type | Notes |
|---|---|---|
| person_id | identifier | non-personal |
| name | text | personal data |
| address | text | personal data |
| city | text | non-personal |
| state | text | non-personal |
| zip | identifier | personal data |
| age | number | non-personal |
| income_band | text | non-personal |
| homeowner | text | personal data |
| home_value | currency | non-personal |
| children | text | non-personal |
| language | number | non-personal |
Abridged. The full data dictionary ships with every sample and lists every field, its fill rate and its source.
Used for
- Audience selection for direct mail and digital
- Performance marketing audiences pushed to ad platforms
- Customer file enrichment
- Lookalike modeling inputs
How it is built
The base is our property and owner data; demographic attributes are licensed from national compilers and validated against Census distributions. Records are refreshed monthly with movers and deceased suppression.
Questions we get
Can you do ethnicity or language?
Language and modeled ethnicity are available for permitted uses, built from Census surname methodology and validated against vendor-coded subsets. We will tell you the measured accuracy before you buy.
Resale rights?
We hold full resale rights on the underlying consumer file, so audiences can be delivered to you or straight to an ad platform.