People data, United States
Vehicle Ownership & VIN Data
VIN-linked registered owners with name, address, phone and email, plus year, make, model and trim, for auto marketing and identity work.
A national file of vehicles and the people who own them: full VIN, decoded year, make, model, trim, body and engine, and the registered owner with mailing address and matched contact. It powers VIN-to-owner appends, model-year audiences and dealer, warranty and insurance marketing.
Match rates are strongest on vehicles model year 2021 and earlier; we tell you that up front and rate the misses, not just the hits.
Sample rows
Illustrative and synthetic. Real samples for your geography are a reply away.
| vin | year | make | model | trim | owner_name | address | city | state | mobile | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1HGCV1F3••••••••• | 2019 | Honda | Accord | EX-L | D••••• R•••• | 2••• W 5th St | Tempe | AZ | (480) •••-••12 | d•••••@gmail.com |
| 5YJ3E1EA••••••••• | 2021 | Tesla | Model 3 | Long Range | P••••• L•• | 8•• Bay St | Toronto | ON |
Schema
| Field | Type | Notes |
|---|---|---|
| vin | identifier | personal data |
| year | number | non-personal |
| make | text | non-personal |
| model | text | non-personal |
| trim | text | non-personal |
| owner_name | text | personal data |
| address | text | personal data |
| city | text | non-personal |
| state | text | non-personal |
| mobile | phone | personal data |
| personal data |
Abridged. The full data dictionary ships with every sample and lists every field, its fill rate and its source.
Used for
- VIN owner append for warranty and recall
- Model-year and make audiences
- Dealer conquest and service marketing
- Insurance and lending verification
How it is built
Registration-derived records are matched to our people graph; VINs are decoded with the standard position-10 model-year logic and manufacturer tables. Phones and emails are verified like every other contact we ship.
Questions we get
Why is the file weaker on new cars?
Registration data reaches compilers with a lag of a few years. Expect strong matches on older model years and thinner on 2022 and newer.
Can I send you VINs?
Yes, VIN append is the most common order. We report the blended match rate by model year before invoicing.